How Carolinas Papers Fared
Here is a statistical snapshot of how the largest newspapers in the Carolinas fared in the most recent circulation and Web metrics. Overall reach is the number of people in the designated market area who read the newspaper or visited its Web site within a 30-day period. Total unique users is the number of visitors monthly to the Web site regardless of where they're from.
The Charlotte Observer
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
210,616 -2%
• Sunday circulation:
264,170 -2%
2007 revenues:
$169.2 million -4%
Overall reach of audience in market including Web site in last 30 days: 991,925
Total unique users: 2.4 million a month.
The News & Observer, Raleigh
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
176,083 -1%
• Sunday circulation:
211,245 -1%
2007 revenues:
$144.2 million -2%
Overall reach of audience in market including Web site in last 30 days: 819,531
Total unique users: 1.9 million a month.
The State, Columbia
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
101,010 -5%
• Sunday circulation:
128,564 -8%
2007 revenues:
$83.9 million -4%
Overall reach of audience in market including Web site in last 30 days: 358,400
Total unique users: 1.2 million a month.
News & Record, Greensboro
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
84,339 -6%
• Sunday circulation:
101,409 -5%
2007 revenues: NA
Overall reach of audience in market including Web site in last 30 days: 404,285
Total unique users: 352,345 a month.
Winston-Salem Journal
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
81,930 -2%
• Sunday circulation:
92,360 -2%
2007 revenues: NA
Overall reach of audience in market including Web site in last 30 days: 368,914
Total unique users: 528,848 a month.
The Post and Courier, Charleston
Circulation for six months ended March 31:change, year to year.
• Daily circulation:
100,400 +1%
• Sunday circulation:
110,289 +1%
2007 revenues: NA
Overall reach of audience in market including Web site in last 30 days: NA
Total unique users: 610,267 a month.
Source: Audit Bureau of Circulations, FAS-FAX, six months ended March 31; Scarborough Research for overall reach numbers; SEC 10-K filings.
